The objective of this project is to increase visibility and representativeness of the developed products â€“ the robots, in domestic and foreign markets.
The Promotion project is an important component of the Competitiveness Cluster, which ensures the kind of exposure for the project that enables market penetration, and the successful shift towards commercializing and implementing the UAV and UMV systems in a large range of industries: law enforcement, agriculture etc.
The main activities are:
â€¢ Acquisition of information and advertising services;
â€¢ Developing a brand for the Cluster;
â€¢ Creating and production of promotional materials;
â€¢ Organize three events to disseminate information on the activities in the Cluster;
â€¢ Develop a website for the presentation of products resulted from the Cluster;
â€¢ Making and posting a web banner on the websites of the members involved in the project;
â€¢ Making catalogs and brochures for the developed systems;
Based on the activities in the Promotion Cluster, the â€œCompetitiveness Cluster in autonomous systems and roboticsâ€ is promoted in national press conferences, online, in three relevant fairs in Europe and in a European subject matter symposium.
The main resource generated in this project is a powerful, competitive brand in robotics, RobotX, designed to increase visibility and representativeness of the developed products (systems), in domestic and foreign markets. The extended value of the brand is given by the continuity in bringing together key partners in robotics and generating innovative products, with transforming results over society.